When innovating, you have to think about how to differentiate your business. What makes your service, product, or value proposition unique enough that customers and potential employees say, “Wow, I want some of that!”? To be different, you must break free from the status quo and often revolt against tradition. It can be hard to shift your thinking, so be prepared to challenge yourself.
When we started Reach, we challenged everything with dental equipment service: how to reward technicians, company structure, vehicle selection and ownership, service requests and dispatch, preventive maintenance process, and the technician/client relationship. We found the status quo restricted technician productivity and earnings. It made service inefficient and expensive for clients. And it created challenges for manufacturers. We wanted to make service amazing for everyone involved. That would only happen with doing things in a different and better way.
Be willing to revolt
So, if you really want to innovate you need to find out what is not working with the status quo and embrace being different. The world of successful businesses is filled with those who were willing to revolt.
To learn more about Reach, visit reachforservice.com