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Are you willing to break the status quo?

Differentiate Yourself

When starting a new business, I encourage you to think about how to differentiate yourself. What makes your service, product, or value proposition unique enough that customers and potential employees say, “Wow, I want some of that!”? To be different, you must break free from the status quo and often revolt against tradition. It might be hard for some people to shift their thinking so be prepared for a bit of a journey.

Challenge everything

When we started Reach, we challenged everything: how to reward technicians, company structure, vehicle selection and ownership, service requests and dispatch, preventive maintenance process, and the technician/client relationship. We found the status quo restricted technician productivity and earnings. It made service inefficient and expensive for clients. And it created challenges for manufacturers. We wanted to make service amazing for everyone involved. That would only happen with doing things in a different and better way.

Be willing to revolt

So, if you are an entrepreneur or thinking about becoming one, find out what is not working with the status quo then embrace being different. The world of successful start-ups is filled with those who were willing to revolt.

To learn more about Reach, visit


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