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Manufacturer and Technician Partnership – The Reach Vision

A Strong Belief in Partnerships

We believe in creating partnerships with dental equipment manufacturers. This vision includes solving problems together, sharing knowledge through training and field experience, and elevating product function to better serve dental offices. As a service-focused company, our sole focus is to take care of our clients' equipment and recommend what is in their best interest. We are able to do this through strong manufacturer partnerships.

How Does a Manufacturer Benefit from a Reach Partnership?

1. Our manufacturer partners get the value of a field perspective for engineering, design, construction, documentation and training. Our top-level technician perspective is critical to ensuring products function effectively.

2. Our technicians provide equipment sales referrals to our manufacturer partners. As they are directly connected to their clients, Reach technicians serve as the source of influence in equipment decisions.

3. Reach technicians are experienced, committed to their clients, and serve as the perfect resource to solve problems. A partnership with Reach allows manufacturer reps to stay more focused on sales and less focused on addressing challenges.

How Does a Reach Technician Benefit in the Partnership?

1. In strong partnerships with manufacturers, Reach technicians get the opportunity to make a difference in our industry. They can influence how equipment functions and how it is best maintained and repaired.

2. They can best care for the mutual clients of Reach and the manufacturer by having the resources needed to deliver an exceptional service experience.

3. They can play an important role in shaping the future by making IoT a key part of performance monitoring and communication.

A tremendous opportunity exists for equipment manufacturers and Reach to partner in ways that ultimately better serve our mutual clients: the dental offices that buy products and use our service.

To explore how we can build a great partnership, please contact Greg Biersack, Reach CEO & Founder, at


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